Open Innovation for All:
The General Fusion Experience

An InnoCentive White Paper

Fortune 500s with robust innovation programs have long benefited from crowdsourcing, but what do agile and innovative technology companies stand to gain? In this white paper we will look at the experiences of Brendan Cassidy, Open Innovation Manager at General Fusion, of using InnoCentive Challenges as a business tool.

We’ll be covering:

  • Their Original Motivations
  • The Process
  • The Challenges Faced
  • How They Measured Success